Couldn’t You Sell More…
Most salespeople know a lot more about selling, than buying:
• 85% say they don’t fully understand the buyer’s steps
• 70% say they don’t really know the buyer’s business case
• 40% say they sell to just a third of all those who make the decision
These figures explain why many sales are lost.
…If You Knew How They Really Buy!
For the first time a sales book reveals not just how buyers buy, but how they want to be sold to. It provides the complete ‘insiders’ tool kit for sales success.
Recent praise for The B2B Sales Revolution.