Couldn’t You Sell More…

Most salespeople know a lot more about selling, than buying:

• 85% say they don’t fully understand the buyer’s steps

• 70% say they don’t really know the buyer’s business case

• 40% say they sell to just a third of all those who make the decision

These figures explain why many sales are lost.

…If You Knew How They Really Buy!

For the first time a sales book reveals not just how buyers buy, but how they want to be sold to. It provides the complete ‘insiders’ tool kit for sales success.

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