Couldn’t You Sell More…
Most salespeople know a lot more about selling, than buying:
• 85% say they don’t fully understand the buyer’s steps
• 70% say they don’t really know the buyer’s business case
• 40% say they sell to just a third of all those who make the decision
These figures explain why many sales are lost.
…If You Knew How They Really Buy!
For the first time a sales book reveals not just how buyers buy, but how they want to be sold to. It provides the complete ‘insiders’ tool kit for sales success.